2025 عالمي خوبصورتي پيڪنگ مواد ۽ خام مال جدت جو رجحان:

Technology Empowerment and Sustainable Wave Leading the Industry's New Pattern

——Insight into the future from international exhibitions, helping brands seize market opportunities

 

① Global Packaging Innovation: Intelligent Technology and Environmentally Friendly Materials Reshape Product Value

In 2025, the cosmetics packaging industry will usher in a dual track development trend of "functionalization" and "sustainability". At the Beautyworld Saudi Arabia exhibition in Riyadh, Saudi Arabia, smart packaging technology became the focus: the AI driven "smart beauty mirror" can analyze skin texture in real time and recommend skincare plans, while the bottle body equipped with NFC chip can trace the entire product lifecycle, enhancing consumer trust. At the same time, data from Cosmopack Asia in Hong Kong shows that 78% of exhibitors have launched biodegradable packaging solutions, such as Norn Medical's "replaceable core" design, which reduces plastic consumption by 30% through bio based materials and recycling systems, and has been recognized by the Muse Design Award.

 

Enterprise action suggestion: Based on the demand of the Middle East and Asia Pacific markets, prioritize the layout of biodegradable packaging materials and intelligent interactive design, and enhance brand premium through differentiated packaging.

 

② Plant raw material explosion: Chinese characteristic ingredients usher in the era of domestic "chips"

The promulgation of the "Several Provisions on Supporting the Innovation of Cosmetics Raw Materials" by the National Medical Products Administration has promoted a year-on-year increase of 40% in the number of new raw material registrations by 2025, with plants accounting for over 60%. The COSME WEEK exhibition in Japan has set up a "Green Cosmetics Zone", and Yunnan Betainy's "Tattoo Fruit PRO MAX" ingredient has attracted attention for its whitening effect 8 times that of 377; The "Oxygen White Element" of Ximuyuan ™” The series relies on extracts of Camellia sinensis and verifies its anti-inflammatory and repairing effects with clinical data, becoming a benchmark for domestic products to break through.

 

Industry insight: The combination of Chinese characteristic plants (such as Dendrobium and Rhodiola) and modern biotechnology (synthetic biology, supercritical extraction) is forming a barrier for the production of raw materials. It is recommended that enterprises deeply explore regional plant resources and collaborate with laboratories to promote efficacy verification and patent layout.

 

③ Southeast Asian and Middle Eastern markets: Emerging consumer forces drive industrial dividends

The COSMEX exhibition in Thailand revealed that the annual growth rate of the Southeast Asian beauty market has reached 15%, and the demand for "personalized customized packaging materials" has surged among young consumer groups. At the exhibition, local Thai brands combined traditional spices with minimalist design to create packaging solutions that are both culturally recognizable and functional, attracting European and American buyers. According to data from the Beautyworld Middle East exhibition in Dubai, the high-end skincare market in the Middle East has expanded by 20%, and the integration of luxury metal packaging and fragrance design has become the key to seizing high net worth customers.

 

Strategic opportunity: Targeting Southeast Asia with a focus on cost-effective and environmentally friendly packaging materials, and the Middle East market with a focus on luxury craftsmanship and intelligent experience, we aim to accurately reach buyers through regional exhibitions.

 

④ International exhibition trend: full industry chain integration accelerates commercial landing

The top global beauty exhibitions in 2025 will present a trend of "technology+trade+culture" trinity:

 

Cosmopack Asia in Hong Kong: Establishing a "Packaging Raw Materials Equipment" linkage exhibition area to provide one-stop solutions for brand supply chain needs;

 

Saudi Beautyworld: Holding a themed forum on "Traditional Beauty Culture in the Middle East" to promote the integration of international brands and local elements;

 

InterCharm Korea: Focusing on OEM/ODM cooperation, 200+global buyers match orders on-site.

 

Exhibition value: Obtaining cutting-edge technology, connecting with high-quality suppliers, and capturing regional cultural preferences through exhibitions, shortening the product commercialization cycle.

 

In 2025, the skincare and packaging industry has entered a new competitive dimension of "technology empowers efficacy, design delivers value". Enterprises need to closely pay attention to policy guidance (such as China's raw material innovation support), technological breakthroughs (such as intelligent packaging materials and synthetic biology), and regional market characteristics, and build differentiated competitiveness by participating in international exhibitions and deepening industry university research cooperation.

 

Contact us for customized packaging solutions and global exhibition resources to help brands stand out in the global beauty wave!